# SEO and discovery

Build a sound foundation for search and readable information.

- [Budget and planning](/en/blog/category/budget-and-planning/)
- [Design and content](/en/blog/category/design-and-content/)
- [Technical foundations](/en/blog/category/technical-foundations/)
- [SEO and discovery](/en/blog/category/seo-and-discovery/)
- [Industry guides](/en/blog/category/industry-guides/)

## [A technical SEO checklist for a new business site](/en/blog/a-technical-seo-checklist-for-a-new-business-site/)

Begin with accessible pages, meaningful titles, correct status codes and a coherent link structure. Technical SEO helps search systems understand content but does not ensure rankings.

## [How Google discovers a new website](/en/blog/how-google-discovers-a-new-website/)

Discovery, crawling, indexing and ranking are separate processes. Links and a sitemap can help discovery, but inclusion and timing remain search-engine decisions.

## [Sitemap, robots.txt and canonical: different jobs](/en/blog/sitemap-robots-txt-and-canonical-different-jobs/)

A sitemap lists preferred discoverable URLs, robots.txt guides crawler access and canonical identifies a preferred version among similar pages. They do not replace one another.

## [Why hreflang matters on multilingual websites](/en/blog/why-hreflang-matters-on-multilingual-websites/)

Hreflang connects genuinely equivalent language versions. Each version still needs its own useful content, canonical URL and navigable language choice.

## [Choosing useful topics for a small business blog](/en/blog/choosing-useful-topics-for-a-small-business-blog/)

Start with questions customers ask before purchasing and problems they face during preparation. A useful article should help someone make a concrete decision.

## [Understanding Search Console impressions and clicks](/en/blog/understanding-search-console-impressions-and-clicks/)

An impression is not a visit, and a click is not automatically an enquiry. Read query, page, country and device dimensions before drawing conclusions.

## [AI SEO: practical requirements and inflated promises](/en/blog/ai-seo-practical-requirements-and-inflated-promises/)

Useful public content and ordinary search fundamentals remain important for AI search features. No special file can guarantee that an assistant will mention a business.

## [What llms.txt and Markdown pages can provide](/en/blog/what-llms-txt-and-markdown-pages-can-provide/)

A curated llms.txt index and clean Markdown alternatives can make public information easier to retrieve. They are supplementary publishing formats, not ranking guarantees.

## [Structured data for organizations, services and articles](/en/blog/structured-data-for-organizations-services-and-articles/)

Structured data describes visible facts in a machine-readable form. Choose types that match the page and keep names, dates, URLs and offers consistent.

## [Separating bot traffic, visitors and enquiries](/en/blog/separating-bot-traffic-visitors-and-enquiries/)

Requests, sessions and enquiries describe different events. Automated crawlers can generate many requests without any purchasing interest.

These guides provide general information. Current package scope is shown on the pricing page; results and rankings are not guaranteed.

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Locale: en
Canonical: https://orvunweb.com/en/blog/category/seo-and-discovery/
Updated: 2026-09-16